Once upon a time, say some 4-5 decades ago, when you talked about launching a business you needed to consider putting together a serious investment and mammoth effort. The major part of the investment – which would often run into thousands of dollars – would be focused on advertisements, location, strategy of attracting customers and beating competitors, and the like. Everything cost money; everything was back breaking work.
Today, thanks to the Internet you can launch a hugely successful business on a shoestring budget, which within a year could earn you enough to support yourself comfortably.
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Why Going Online is Good For Your Micro and Small Business?
There are too many advantages when you count them. Internet is like a magic wand for the small business.
1. Global Market – one of the best things with going online is that you are accessing the market globally. Internet puts you in contact with the world. No other platform offers you so much exposure. Handled right you can reach out to every person on the globe.
2. Low investment – while having a tailor-made web design and Internet marketing strategy would definitely help you reach your goals faster, you can start a very well paying online business with next to nothing budget. There are umpteen businesses that invested less than $500 and today they generate income in 7 figures. How? By fine-tuning their reach globally, your business never sleeps; it works non-stop and you earn non-stop.
3. It is convenient – why are customers drawn to online businesses? Because they find it too convenient. Gone are the days when shopping in malls was considered fun. Today, one can visit 10 shops without stepping out of the house. In real life, this would mean the hassle of driving through traffic clogged road, fighting for parking spaces, standing in long queues for payment and so on. Who wants to go through all this nowadays? With a few clicks of the mouse you can buy virtually anything conceivable through Internet and have it delivered within 2-5 days at your doorstep.
4. It saves money – the customer today want value for money. The Internet provides comparison prices instantly. This is not so easy while browsing a brick-and-mortar store. Not only you can find the best price available for any given product on the Net, you can also enjoy high discounts and deals during special occasions. The bottom line is that it saves money.
The small business and corporate giants gain equal footing online. This is an advantage that no other medium can give the small and micro e-entrepreneur.